Book description
Entrepreneur Stuart Skorman—the founder of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video—grew up in a retailing family in Ohio. He worked every kind of job, from cab driver to professional poker player to CEO. In this entertaining, personal account of his coming-of- age in the business world, Skorman gives an insider's view of what it takes to start a business from the ground up.
Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today's uncertain business environment.
Table of contents
- Cover Page
- Dedication
- Title Page
- Copyright
- Contents
- Introduction
- CHAPTER 1: My Jewish Merchant Family
-
CHAPTER 2: Sex, Drugs, and the Business of Rock-and-Roll
- An Unlikely Mentor
- The Accidental Entrepreneur
- Act Like You Know What You're Doing
- Be Authentic, and They Will Come
- Do Whatever It Takes—and Don't Count the Hours
- Make Sure All Employees Share Your Enthusiasm
- Seek Out Your Customers, and Listen to What They Say
- It's All About Brand, Baby
- Learn About Supply and Demand (Heart and Soul Aren't Enough)
- You Need the Complete Package
- Know When to Leave the Business—No Matter What Your Age
- CHAPTER 3: Bankruptcy at Home
- CHAPTER 4: Helping to Invent Whole Foods
- CHAPTER 5: Bike-Touring Adventures
-
CHAPTER 6: Building a Video Empire
- How to Choose a Business
- Retail Is All About Location
- Choosing the Right Part of Town
- Make Your Customers Fall in Love
- Don't Spend Money Before You Have It
- Taking My Perfect Start-Up on the Road
- Revolutionize the Customer Experience
- Movie Matchmaking: The Heart of Our Business
- Attract the Right Employees—and Train Them Well
- Make Customer Value Profitable
- My Perfect Start-Up, with Lessons Learned Along the Way
- CHAPTER 7: Millionaire Without a Mission
- CHAPTER 8: My Professional Poker Career
-
CHAPTER 9: Easy Dot Come
- Start with What and Who You Know
- A Dot-Com Is Born
- My VCs Wanted Their Money Back
- Investors Can Come from Unlikely Places
- Know Your Limits
- Big-Time Marketing on a Small-Time Budget
- My Most Expensive Mistake Ever
- The Deal That Got Away
- We Didn't Know We Were Getting Rich
- A Hollywood Ending
- A Time to Celebrate
- CHAPTER 10: Easy Dot Go
- CHAPTER 11: Adventures in the Wild
-
CHAPTER 12: Taming a Wild Elephant
- The Vision
- Love Is Blind
- The Spark That Started the Great Fire
- An Elephant Can't Be Small
- The Right Man for the Job (or So I Thought)
- Start on the Right Foot
- Fail to the Chief
- Location, Location, Location
- Opening Day Disaster: Let's Make a Deal!
- The Good News: Competitors Pay Attention
- Changing Everything; Then Changing Everything Again!
- Berkeley in Love
- Not Out of the Woods . . .
- Don't Underestimate the Challenges: A Guidebook for Entrepreneurs
- Greener Pastures
- CHAPTER 13: What It Takes (and Doesn't Take) to Be an Entrepreneur
- Acknowledgments
- About the Author
- Index
Product information
- Title: Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over
- Author(s):
- Release date: February 2007
- Publisher(s): Jossey-Bass
- ISBN: 9780787987329
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