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Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over by Catherine Guthrie, Stuart Skorman

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CHAPTER 10

Easy Dot Go

Getting Carried Away with the Internet

Good intentions but a lousy business plan is a great way to lose millions.

After returning from Jamaica, I knew I wanted to do something spectacular in the business world. I wasn't motivated by money (I had all the money I could ever want). I was motivated by the desire to use that money to build a business that would help people's lives. After my unexpected bonanza at Reel.com, I felt an obligation to give back. I believe in the saying, “For those to whom much is given, much is required.” I had won the lottery and wanted to share my good fortune. I decided to start another dot-com. The trick was finding a dot-com idea that would somehow resolve the problems of people who needed ...

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