Chapter 1
Blood brothers
WHO WILL SHARE THE PAIN?
In any start-up you need a ‘business spouse’ – someone who will share the pain with you. This can’t be an employee. They need to be a partner with genuine ‘skin in the game’. It’s easy to be gung-ho when you first have the idea and you are in the early days, but it’s rare to find entrepreneurs who can survive without a solid support system in place as the business unfolds. Most of the time this support system comes from their business partners.
But the problem is that often people end up with a business partner, rather than specifically choosing one. For some reason people take less time ...
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