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Confronting Capitalism by Philip Kotler

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TWELVE

QUESTIONABLE MARKETING OUTPUTS

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

—STEVE JOBS

One of the great things about American capitalism and freedom is that our economy produces an extraordinary variety of products and services. Our stores are well stocked with food, appliances, furniture, electronics, and everything else you can imagine or wish for. We have few laws stopping any products from being made, even if they may be injurious to health or safety.

ARE OUR FOODS HEALTHY?

Consider that in the last few years, the following books appeared:

Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss (Random House, 2013) ...

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