We All Have Too Much to Do

A half-minute of advertising during the Super Bowl costs $5 million. Workers are paid by the hour; lawyers charge by the minute. Time is money. Time is also power.

When you keep me waiting, you communicate that the demands of your day are more important than mine. The person who sets the deadlines or declares when it’s time to go home has enormous impact on your professional (and personal) life. Shared calendars allow colleagues to schedule meetings and alter your rhythm for getting work done—without asking. Computers measure your speed at responding to client calls. The factory equipment registers ...

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