Video Description
As a leader, is it better to be loved or feared? Research shows that likeability and respect are both important, but first establishing warmth is the most effective way to influence others, and few effective leaders are disliked by those they lead.
In this interactive HBR webinar Amy Cuddy and John Neffinger, co-authors of the HBR article ""Connect, Then Lead,"" explain why connecting is so critical to leading, and how to do it quickly and effectively.