CHAPTER 1
WHAT IS CONNECTION AND HOW WILL THIS HELP YOU?
FRAGMENTED WORLD AND DIFFICULT EMOTIONS (GUY’S PERSPECTIVE)
In the process of writing this book, we encountered many moments of confusion. We kept watching the news, being triggered by the state of the planet, and having to re-commit to the concept of connect while the world seemed to be more and more torn and divided. We used current events as examples of the power of connection and the devastating outcomes of disconnect. We noticed the rise of new business models (e.g. Airbnb, Uber) which are challenging the old ways of doing things. Instead of having expensive fixed assets, business is done online by activating existing resources. Netflix allows subscribers to fully control the content ...
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