CHAPTER
6
THE LESS LONELINESS FRAMEWORK
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
JIMMY DEAN
Tattooing a famous framework, business model, or formula on your body is unusual, unless you live in Philadelphia.
This tattooable diagram is one that is forever immortalized in Philadelphia. No, it’s not the infamous business framework, the SWOT Analysis—that’s probably the least requested tattoo of all time! However, it’s something that proved just as effective.
In the 2018 Super Bowl against the winningest Super Bowl team in history, the New England Patriots, the Philadelphia Eagles had a very slim lead of 15 to 12. The Eagles knew they had to capitalize on every scoring opportunity. So, on ...
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