Chapter 2The Digital RevolutionPrinciple Two: Context is king.
At the 2013 Consumer Electronics Show in Las Vegas, General Motors announced a move that was unlike any other in the company's 104-year history. Starting with its 2014 models, the carmaker would incorporate smartphone-like applications into its dashboard infotainment systems. GM, however, would not be the maker of the vast majority of these apps. Instead, the company announced plans to launch its own “App Shop,” a catalogue of apps that third-party developers will sell or give away free to GM vehicle owners.1
Thanks to the GM App Shop, your car doesn't just communicate with your mobile device—your car becomes a mobile device with a direct 4G mobile connection. By loosening its ...
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