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Revenue Models for Connected Strategies

The average American spends $384 per year on dental care between out-of-pocket expenses and insurance copays. That’s about $10,000 on dental care over three decades, on top of the hassle of scheduling appointments, getting to them, waiting, and the pain of the care—a pain point if there ever was one.

Now, imagine that you are the CEO of an oral care or medical device company. You invent an amazing toothbrush that detects plaque and cavities before dentists or patients do. Using the insights from this book, your company makes it smart and connected. It guides the patient in the brushing process and schedules a dental appointment if needed. Your toothbrush, let’s call it the Smart Connect XL3000, ...

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