NOTES
1. Jonah Berge and Katherine L. Milkman, “Social Transmission, Emotion, and the Virality of Online Content,” http://opim.wharton.upenn.edu/~kmilkman/Virality.pdf, accessed May 30, 2012.
2. See the following HubSpot blog entry by Magdalena Georgieva on “5 Commonly Held Social Media Myths,” http://blog.hubspot.com/blog/tabid/6307/bid/23478/5-Commonly-Held-Social-Media-Myths-Busted.aspx, accessed May 30, 2012.
3. See also comments from a Booz-Allen blog, “KM on a Dollar a Day,” about why you shouldn’t monitor or censor content and groups on social media platforms, accessed May 30, 2012.
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