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Connecting with Your Audience by Jerry Weissman

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Connecting with Your Audience

Jerry Weissman

In the opening scenes of The Wizard of Oz,1 Dorothy runs away from her Kansas home and promptly encounters Professor Marvel, a seedy, itinerant con artist whose tacky traveling wagon advertises him as “Acclaimed by The Crown Heads of Europe,” and offers his services to “Read Your Past, Present, and Future in His Crystal Ball.”

Professor Marvel, played marvelously by Frank Morgan, takes one look at the naive girl, glances down at her suitcase and says, “You’re running away!”

Having missed his glance, Dorothy asks wondrously, “How did you guess?”

The Professor replies, “Now, why are you running away? No, no, don’t tell me!” He looks off pensively, as if conjuring some magical power and then, as if having ...

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