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THE COMPETITIVE ADVANTAGE OF CONNECTION

In this chapter you will learn:

  the definition of connection and its effect on organizations and individuals

  the six universal human needs to thrive at work.

One of the most powerful and least understood aspects of successful organizations is how employees’ feelings of connection, community, and unity provide a competitive advantage. Employees in an organization with a high degree of connection are more engaged, more productive in their jobs, and less likely to leave for a competitor. They are also ...

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