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Conquering the Chaos: Win in India, Win Everywhere by Ravi Venkatesan

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4
The India Strategy and Operating Model

The trick in globalizing is to strike the delicate balance between being mindlessly global and helplessly local.

—ASHOK GANGULY, FORMER CHAIRMAN, HINDUSTAN UNILEVER

October 2010. John Flannery, president of GE India, had a big smile on his face as he left a celebration in Delhi at which CEO Jeff Immelt had congratulated GE’s India team for winning a $750 million gas turbine deal—India’s largest order for turbines—from Reliance Power. The main reason GE India had won against tough German and cheaper Chinese competitors was speed: the company took sixty days from bid to close. Reliance Power had been amazed; a year earlier, it would have taken GE India anywhere from nine to twelve months to put together ...

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