5
The Death of CSR
A few years ago it was frequently said that business[people] ought to acquire a ‘social consciousness.’ What was usually meant was that business[people] were responsible for the consequences of their actions in a sphere somewhat wider than that covered by their profit-and-loss statements. Do you think that business[people] should recognize such responsibilities and do their best to fulfill them?
| Yes: | 95.5 percent |
| No: | 1.6 percent |
| Depends: | 4.7 percent |
| Don’t Know: | 0.2 percent |
—Fortune, March 1946
A year after the end of the worst global conflict in history, Fortune magazine polled business executives (who, in a manner so charmingly indicative of the times, were called businessmen) on their responsibilities beyond profit making. ...
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