5

The Death of CSR

A few years ago it was frequently said that business[people] ought to acquire a ‘social consciousness.’ What was usually meant was that business[people] were responsible for the consequences of their actions in a sphere somewhat wider than that covered by their profit-and-loss statements. Do you think that business[people] should recognize such responsibilities and do their best to fulfill them?

Yes:95.5 percent
No:1.6 percent
Depends:4.7 percent
Don’t Know:0.2 percent

Fortune, March 1946

A year after the end of the worst global conflict in history, Fortune magazine polled business executives (who, in a manner so charmingly indicative of the times, were called businessmen) on their responsibilities beyond profit making. ...

Get Conscience Economy now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.