Chapter 6

Enculturating Your Purpose

After a great deal of soul-searching and through a structured, inclusive process, you have landed on a clear and inspiring articulation of your purpose. Now what? How can you make that purpose come to life? What should you do so that everyone understands and embodies the purpose? Our goal in this chapter is to help you create a road map to bring your purpose fully to life in your organization.

Enculturating your purpose ensures that it is not just words on a piece of paper but an idea that excites the people in your organization and generates visionary ideas that will move the organization forward. We’ll lay out some general principles followed by specific tactics for you to consider as a part of purpose ...

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