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Conscious Capitalism Field Guide
book

Conscious Capitalism Field Guide

by Raj Sisodia, Timothy Henry, Thomas Eckschmidt
March 2018
Beginner content levelBeginner
432 pages
8h 28m
English
Harvard Business Review Press
Content preview from Conscious Capitalism Field Guide

Chapter 6

Enculturating Your Purpose

After a great deal of soul-searching and through a structured, inclusive process, you have landed on a clear and inspiring articulation of your purpose. Now what? How can you make that purpose come to life? What should you do so that everyone understands and embodies the purpose? Our goal in this chapter is to help you create a road map to bring your purpose fully to life in your organization.

Enculturating your purpose ensures that it is not just words on a piece of paper but an idea that excites the people in your organization and generates visionary ideas that will move the organization forward. We’ll lay out some general principles followed by specific tactics for you to consider as a part of purpose ...

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Publisher Resources

ISBN: 9781633691711