Conscious businesses think caringly, creatively, and strategically about the environment. They consider it one of the company’s key stakeholders and treat it with the same respect and attention they give to the others.
The environment is the only stakeholder that is silent. Customers can speak for themselves, as can team members, suppliers, investors, and communities, but who speaks for the environment? Generally, only self-selected activists who often have their own biases and filters and may not accurately represent what the environment, if it could speak, would say it needs most.
For some companies, ...
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