We have written this book to inspire the creation of more conscious businesses because we genuinely believe that this will lead to a better world for all of us. In our view, all new businesses should be created with the tenets of Conscious Capitalism firmly embedded in their DNA from the outset. We also want to see established firms become excited about this life-affirming philosophy and embark on the challenging but joyful journey of becoming conscious businesses themselves. To revisit the metaphor we used earlier, we want to help create a world of fewer business caterpillars and more butterflies, each ...
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