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Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
book

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

by Carolyn Tate
May 2015
Intermediate to advanced
216 pages
4h 50m
English
Wrightbooks
Content preview from Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Chapter 1 The problem with marketing

Doing well is the result of doing good. That's what capitalism is all about

Ralph Waldo Emerson

Oh, if only this were true!

Capitalism is good. It's just that capitalism as we currently know it, is sick and destructive and doing more harm than good to humanity and the planet. Profit is the holy grail of capitalism and it's creating a sick and unhealthy world for our children and future generations to inherit.

It's simply astounding that, according to Oxfam, the world's 100 richest people could alleviate world poverty, not just once but four times over. In America, The New York Times reports that Wall Street bankers can pay themselves $91 billion in bonuses when thousands of people living on poverty ...

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Publisher Resources

ISBN: 9780730309673Purchase book