Chapter 2 The evolution of consciousness
The extent of your consciousness is limited only by your ability to love and to embrace with your love the space around you, and all it contains.
Napoleon Bonaparte
Before we engage with the new way of marketing called conscious marketing, we need to define consciousness in this context. What does it mean to be a conscious being, a conscious consumer, a conscious business leader or owner? How does our personal consciousness and evolution impact the world of business?
Why consciousness is the key
There are many definitions of consciousness, and countless philosophers have produced hundreds of texts on the topic over the centuries. Consciousness is the quality or state of being aware of what is going ...
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