O'Reilly logo

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing by Carolyn Tate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2 The evolution of consciousness

The extent of your consciousness is limited only by your ability to love and to embrace with your love the space around you, and all it contains.

Napoleon Bonaparte

Before we engage with the new way of marketing called conscious marketing, we need to define consciousness in this context. What does it mean to be a conscious being, a conscious consumer, a conscious business leader or owner? How does our personal consciousness and evolution impact the world of business?

Why consciousness is the key

There are many definitions of consciousness, and countless philosophers have produced hundreds of texts on the topic over the centuries. Consciousness is the quality or state of being aware of what is going ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required