Chapter 3 Introducing conscious marketing
What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.
Ralph Waldo Emerson
If we believe that a more conscious and aware life is the way forward both personally and professionally, we can explore the idea of conscious marketing and what it might mean for you and your business.
As an obviously biased (yet reformed) marketer, I believe that marketing is actually the most essential ingredient to building a conscious business. Marketing is responsible for the way your customers, suppliers, employees and community perceive you. It's responsible for whether these groups are attracted to you, stay with you and tell others about you. No matter how brilliant your ...
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