Chapter 4 Personal consciousness — an essential ingredient for conscious marketing
The chief objective of education is not to learn things but to unlearn things.
G.K. Chesterton
Many pages of this book have already been devoted to the notion of personal consciousness and what it means to be a conscious leader and business owner. Your dedication to personal growth reflects directly on your business success, growth and sustainability.
So what to consider in the evolution of your personal consciousness and the pursuit of meaning? There are thousands of books and other resources devoted to this subject, some of them are mentioned at the back of this book.
Get Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
