May 2015
Intermediate to advanced
216 pages
4h 50m
English
book
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
by Carolyn Tate
Content preview from Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
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Chapter 9 The conscious marketing shift — 10 solid principles to adopt
Humans are undergoing an evolutionary leap into consciousness. We're making the shift from ignorance to awareness to attention and action. We're no longer willing to accept ‘business as usual' and we're voting with our heads, our hearts and our wallets.
Companies that ignore this change and maintain a ‘profit at all cost' mindset will undergo a slow and torturous death — unless they're ready, willing and able to reinvent themselves. As I've shown, there's a whole new breed of conscious companies emerging ready to take their place.
The marketing function has an essential role to play in this shift. For many companies it can be the portal for the transformation of their business. ...
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