Chapter 9 The conscious marketing shift — 10 solid principles to adopt
Humans are undergoing an evolutionary leap into consciousness. We're making the shift from ignorance to awareness to attention and action. We're no longer willing to accept ‘business as usual' and we're voting with our heads, our hearts and our wallets.
Companies that ignore this change and maintain a ‘profit at all cost' mindset will undergo a slow and torturous death — unless they're ready, willing and able to reinvent themselves. As I've shown, there's a whole new breed of conscious companies emerging ready to take their place.
The marketing function has an essential role to play in this shift. For many companies it can be the portal for the transformation of their business. ...
Get Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
