This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
Your communications have more goals than you realize: articulate them all, so you can achieve them all!
Suppose you’re reporting on the results of an extended project you supervised. Your basic goal is to inform and document. But that’s only part of the agenda. As in many situations, you want to accomplish much more. When you articulate all your goals, you can think about your content choice--and content is always the heart of effective writing.