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Consultative Selling, 8th Edition
book

Consultative Selling, 8th Edition

by Mack HANAN
March 2011
Intermediate to advanced
256 pages
5h 50m
English
AMACOM
Content preview from Consultative Selling, 8th Edition

4HOW TO SETPARTNERABLE OBJECTIVES

In order to grow a customer’s business, you must get inside it. Unless you know it, you cannot grow it. No business can be grown from the outside. By being an insider, you can be in business together with your customer instead of just doing business with the customer as an outside supplier. The opportunities to be in business together are found in the customer operations, where you can affect outcomes and where growth can take place if you are able to improve those outcomes.

Contributing to customer results shows up in one survey after another as one of the top three critical success factors in customer satisfaction. Few customers say that they need better products. Many products exceed customer needs, such as ...

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Publisher Resources

ISBN: 9780814416174