Skip to Content
Consultative Selling, 8th Edition
book

Consultative Selling, 8th Edition

by Mack HANAN
March 2011
Intermediate to advanced
256 pages
5h 50m
English
AMACOM
Content preview from Consultative Selling, 8th Edition

8HOW TO QUANTIFYPIP SOLUTIONS

Customer profit improvement begins with knowledge of how customers make the profits that you are going to improve: how they make their money right now. This is the starting point for Consultative Selling. Unless Consultative Selling strategies can improve the profits that a customer can make, the customer will not be a prospect for high-margin sales.

A customer makes money based on five principles:

1. Circulating capital

2. Turnover

3. Contribution margin

4. Return on investment (ROI)

5. Payback

APPLYING THE CIRCULATING CAPITAL PRINCIPLE

Profit is made by the circulation of business capital. Every business is founded on capital or funds that start in the form of cash. The objective of business is to make the initial ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The 60 Second Sale

The 60 Second Sale

David V. Lorenzo
Smarter Selling, 2nd Edition

Smarter Selling, 2nd Edition

David Lambert, Keith Dugdale
Sales Badassery

Sales Badassery

Frank J. Rumbauskas Jr.
Amp Up Your Sales

Amp Up Your Sales

Andy Paul, S. Anthony Iannarino

Publisher Resources

ISBN: 9780814416174