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Consulting Mastery
book

Consulting Mastery

by Keith Merron
June 2005
Beginner content levelBeginner
265 pages
6h 33m
English
Berrett-Koehler Publishers
Content preview from Consulting Mastery
119

CHAPTER 7CONVEYING KNOWLEDGE

Make everything as simple as possible, but not simpler.

—Albert Einstein

MAXINE IS A CONFIDENT MARKETING CONSULTANT who has a theory about buying patterns. She was taught about such patterns in a marketing class in her MBA program, and it has been a guide for years. She has used it in dozens of situations and has learned when and how the model is most useful. The model, in this case, blends understandings of economic factors, market forces, industry trends, and psychological factors. Together, these factors predict buying choices. Maxine was brought in by a company seeking to take its product line, typically aimed for adults, into the adolescent market. She was confident in herself and trusted her model or theory. ...

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Publisher Resources

ISBN: 9781605097206