Behavioral Patterns and Performance Appraisal


Consumer behavior is formed by various cognitive, physiological, ­exogenous, and endogenous elements. Consumer-centric companies periodically map behavioral patterns of consumers by understanding major behavioral theories and interpreting them to develop appropriate strategies. Besides discussion on the shifting behavioral pattern of consumers today, this chapter discusses major personality theories encompassing big-five personality theory, psychoanalytic theory, cognitive bias, and theories of emotions. Management judgments concerning brands, products, and services have been categorically discussed in this chapter. Among applied discussions on self-governing theories, this chapter ...

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