Consumer Behavior Theories

Preface

Consumer psychology is complex, being asymmetric, and uncertain. It takes a long time to develop an attitude on any consumer perceptions. Building attitude in the marketplace is often impulsive than judgmental, and is largely determined by the pressure of consumer needs and available choices. Traditional consumption practice is often assimilated to the generic preferences of ethnic culture. There has been a sustained interest in ethnic consumers, developing composite cultural identities in emerged multicultural demographic contexts. The transitions among mainstream consumers and the local-global culture dichotomy are exposed to a wide diversity. The learnt, acquired, and shared consumption cultures among the range of local and global ...