Consumer Behavior Theories

Acknowledgments

In completing this volume of the book I have benefitted by the discussions of my colleagues within and outside the EGADE Business School. I am thankful to Dr. Tanya Zlateva, Dean of Metropolitan College, ­Boston University; Dr. John Sullivan, Administrative Sciences Department of Boston University; and Dr. Raquel Castaño, Professor and Director of EGADE Business School, Monterrey Campus, who have always encouraged me to take up new challenges in teaching graduate courses, develop new insights, and contribute to the existing literature prolifically. I thank all my students of graduate and doctoral programs at Boston University and EGADE Business School for sharing enriching ideas during the classroom discussions that helped in ...