Consumer Behavior

Book Description

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Product Information

  • Title: Consumer Behavior
  • Author(s): Patricia Huddleston
  • Release date: January 2011
  • Publisher(s): Business Expert Press
  • ISBN: 9781606491683