Book description
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Table of contents
- Title Page
- Copyright
- Table of Contents
- Chapter 1: An Introduction to Women and Shopping
- Chapter 2: Women and Shopping in America
- Chapter 3: Women and Place
- Chapter 4: Shopping as a Life Skill
- Chapter 5: Shopper Types
- Chapter 6: The Shopping Experience and How to Improve It
- Chapter 7: Implications and Conclusions
- Notes
- References
Product information
- Title: Consumer Behavior
- Author(s):
- Release date: January 2011
- Publisher(s): Business Expert Press
- ISBN: 9781606491683
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