Reading 5

This reading was first published as Ramesh Kumar S., Rajeev Ravi, and Jeevish Jain (2007), “The role of Point of Purchase in Shopping behaviour in a unique retail setting—The Indian Context”, Indian Retail Review; Vol. 1, Issue 2, Jul–Dec.

1“Retail—The Next Big Thing?”, The Hindu Business Line, Catalyst, October 13, 2005.

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