Consumer Cosmopolitanism in the Age of Globalization

Table of contents

1. Cover
2. Halftitle
3. Titlepage
4. Copyright
5. Abstract
6. About the Editor
7. Contents
8. About the Contributors
9. Acknowledgments
10. Preface
11. Introduction: The Changing World and Cosmopolitan Consumers
12. Part I Globalization and the Cosmopolitan Consumer
    1. Chapter 1 Cosmopolitanism as a Journey: The Construct and Dynamics of Change
       1. Hugh M. Cannon and Attila Yaprak
    2. Chapter 2 The Global Nexus of Transversal Values and Cosmopolitan Consumers: Understanding the Intersection of Values and Consumers that Cross Over Cultures, Contexts, and Countries
       1. J. Walker Smith
13. Part II What Are Cosmopolitans Made of?
    1. Chapter 3 Becoming and Being a Cosmopolitan Consumer
       1. Mark Cleveland and Michel Laroche
    2. Chapter 4 Relative National Identity and Consumer Product Evaluations
       1. Aditi Grover and Philip Ramsey
    3. Chapter 5 Cosmopolitans Go Shopping: A Phenomenological Inquiry into How Cosmopolitans Relate to Global and Local Brands
       1. Siok Kuan Tambyah and Darius Chen
14. Part III Consumer Cosmopolitans: The New Marketing Role
    1. Chapter 6 Segmentation Strategies for Cosmopolitan Consumers
       1. Petra Riefler
    2. Chapter 7 Communications and Cosmopolitanism
       1. Robert Halsall
    3. Chapter 8 Relationship Marketing to Cosmopolitan Consumers
       1. Melike Aktas Yamanoglu and Besime Plnar Ozdemir
15. Notes
16. References
17. Index
18. Last Page
19. Backcover