Preface
Merton, R. K. (1968). Patterns of influence: Local and cosmopolitan influentials. In R. K. Merton (Ed.), Social theory and social structure (pp. 441–474). New York, NY: The Free Press. The idea of cosmopolitanism was adopted by Merton from writings of classical social theorists dating back to the 1920s and 1930s.
Chapter 1
Adorno, T. W., Frenkel-Brunswik, E., Levinson, D. J., & Sanford, R. N. (1950). The authoritarian personality. New York, NY: Harper and Row.
Alden, D., Steenkamp, J. B. E. M., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing, 63(1), 75–87.
Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory: ...
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