Aaker, J.L. August 1997. “Dimensions of Brand Personality.” Journal of Marketing Research 34, no. 3, pp. 347–56.
Achouri, M.A., and N. Bouslama. 2010. “The Effect of the Congruence Between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework.” IBIMA Business Review 2, no. 2, pp. 34–49, IBIMA Publishing.
Adams, G., and V.C. Plaut. 2003. “The Cultural Grounding of Personal Relationship: Friendship in North American and West African Worlds.” Personal Relationships 10, no. 3, pp. 333–47.
Adaval, R. June 2001. “Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information.” Journal of Consumer Research 28, no. 1, pp. 1–17.
Alba, J.W., ...
Get Consumer Experiences and Emotion Management now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
