Consumer Experiences and Emotion Management

Acknowledgments

My colleagues in both academic and business worlds have really helped in providing me valuable guidance and intellectual insight into consumer emotions and experience management. I would like to thank everyone who has influenced my thinking directly or indirectly on consumer emotions and experiences management. I would like to pay my special thanks and regards to Professor Dr. Mukul P. Gupta, for inspiring and encouraging me to bring out this book. I acknowledge the support of the Marketing Area faculty and members of the other functional area faculty of Management Development Institute (MDI).

I acknowledge the tremendous support received from Professors Ashok Kumar and Jaideep Motwani of Grand Valley State University, Michigan; ...