Consumer Experiences and Emotion Management

Preface

The generation of emotion is crucial for successful marketing. Feelings and emotions always dominate cognition in consumer decision making. Moving away from the rational campaign and focusing on the emotional benefits of the brand can create stronger breakthrough potential, communication, and persuasion. In all businesses, we create emotions and experiences only. Thus, a timely understanding and managing of key relevant emotions can grow your business in a sustainable manner. Marketing in modern perspective is the use of principles and techniques to advance a cause, an idea, emotions, and experiences Emotions are conscious experiences involving participative, that is, private feelings, physiological arousal, expressive reactions, and ...