A Proposed Multisector Governance Framework for E-Consumer Protection
Introduction
In the digital economy, governance has to respond to rapid information technology, socioeconomic, and political changes caused by globalization. Thus, this chapter examines governance in the context of e-retailing to consider issues which do not exist or which do exist in different forms in traditional commerce, such as online security and privacy incidents. Importantly, it explains the limitations of the current three-section governance framework for e-consumer protection and proposes a four-sector governance framework that can apply to e-retailing in order to enhance protection to e-consumers. This chapter discusses the concepts of public governance ...
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