Case Studies of E-Consumer Protection in ASEAN
Introduction
The previous chapters have discussed the current governance framework and proposed an extension governance framework that includes e-consumers. This chapter aims to strengthen the justification for the proposed framework by examining how the selected e-retailers comply with the existing regulations and practice e-consumer protection, and the importance of cooperation among all sectors in the proposed governance framework to improve e-consumer protection in e-retailing. To accomplish this, the chapter explores three case studies of how popular e-retailers in ASEAN countries protect e-consumers. According to Austrade (2019), Statista (2020), and ASEAN UP (2019), Lazada group, ...
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