Conclusion: E-Consumer Protection Now and in the Future
Introduction
This chapter summarizes what has been discussed in the previous chapters and the findings from three case studies of Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia. It also draws some conclusions that may offer new insights pertaining to e-consumer protection to various groups of stakeholders. E-consumer protection is a complex, multidimensional, and challenging task given the anonymity and the cross-border, speed, and transient nature of e-retailing (Ha 2012, 2017; Ha and Coghill 2008; Ha, Coghill and Maharaj 2009; Ha and McGregor 2013). The nature of e-retailing makes it difficult for e-consumers to identify fraudulent e-retailers and for relevant ...
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