In 2006, I bought a new motorcycle for U.S.$10,000, sight unseen except on the Internet, by credit card purchase from a dealer I had never visited located in a city 2,420 miles from my home. I hadn’t ridden a motorcycle in 33 years and it was a dangerous thing to do. The main danger lay in the e-retailing transaction rather than the cross-country motorcycle trip that followed. This was my first experience of substantial magnitude with e-commerce.
So much could have gone wrong. I had no basis for judging whether the dealer was honest or might use my credit card information for nefarious purposes. Perhaps, the information would be taken by hackers to run up a number of purchases before the credit card was shut down. Knowing that I would ...
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