CHAPTER 15

Creating a Culture People Want to Catch

The littlest things you be and do determine the health of your culture.

Are your culture and the work your organization is doing inspiring people to stay, grow, and create more impact in your company? Or does it have them seeking other opportunities? The answer to these questions is another strong indicator of cultural health. If people are pumped and thriving, you want to look at why, then nurture and optimize. If people are fried and leaving, you want to look at why, then heal and build.

When people are looking to unlock greater leadership potential and create more impact, at some point in the process they’re also going to look at if they’re in the right organization to do this. Is their organization ...

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