CHAPTER 10

The Sore-Thumb Principle

Hopefully, by now, you are convinced that every successful relationship has an order and rhythm of captivation and cultivation with the central ingredient being contagiousness. Being contagious is the necessary DNA of relationships in the twenty-first century.

Up until now, we’ve focused exclusively on the one-on-one relationship. However, there are relationships that go beyond the one-on-one experience.

INSTITUTIONAL RELATIONSHIPS

There are three other relationships that are crucial to business success. There is the relationship that companies have with the marketplace at large, the relationship that companies have with their employees, and the relationship that employees have with their employer. I call ...

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