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Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime by David Rich

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A Final Thought or Two…

I recognize that I’ve covered a lot of ground, so because I am a bottom-line kind of guy, let me leave you with a couple final thoughts that underscore all the things we’ve explored in this book. I sure hope this book has been helpful from cover to cover, but if you remember only a few things, remember the following.

ALL RELATIONSHIPS ARE PERSONAL AND THUS EMOTIONALLY CHARGED

Everyone understands that personal, romantic relationships are highly emotional and often unpredictable as a result. However, we tend to think of business relationships as being more level-headed and even-keeled. This is simply not true. People are people, and relationships are relationships.

If you get nothing from this book except for the fact ...

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