INTRODUCTION

We Are Contagious. How We Show Up Matters. The Results Are In.

I wanted my last book to be called Show Up. My publisher and editor had other ideas, and we named it Contagious Culture instead. Of course, they were right. Contagious Culture turned out to be “the little book that could” that continued to build momentum and grow and attract people in ways I hadn’t considered possible. Schools, health care systems, law enforcement programs, organizational development programs, and more adopted it and blended the work and principles into their way of being and practices in ways that fit their industry.

It didn’t matter the size or company; the people who embraced that book wanted a culture that assimilated and celebrated the “soft stuff” ...

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