November 2021
Intermediate to advanced
188 pages
7h 50m
English
Content preview from Contemporary Issues in Digital Marketing
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Data obstacles and privacy concerns in artificial intelligence initiatives
Introduction
Artificial Intelligence (AI) is considered a revolutionary technology in the marketing industry. Although it has existed as a technology and a field of study for decades, it has only recently shown rapid growth among different markets. AI has disrupted a variety of industries (Campbell et al., 2020), and the growth of AI adoption and its positive effects on businesses are clear; estimations predict that AI will increase the global economy by 14% (equivalent to 15.7 trillion USD) by 2030 (see Future Reading: Al Sheibani, Cheung, and Messon, 2018). By investing in AI, ...