Get full access to Contemporary Selling, 5th Edition and 60K+ other titles, with a free 10-day trial of O'Reilly.
There are also live events, courses curated by job role, and more.
PART ONE WHAT IS CONTEMPORARY SELLING?
CHAPTER 1 INTRODUCTION TO CONTEMPORARY SELLING
Introduction to Contemporary
A Model for Contemporary Selling
Building Relationships, Creating Value
Understanding Sellers and Buyers
Issues Outside the Circles: The Global Selling Environment
Mini-Case 1: Creekside Outdoor Gear
Appendix: Additional Information on Role Plays
CHAPTER 2 UNDERSTANDING SELLERS AND BUYERS
Overview of Selling as a Career
Why Sales Jobs Are So Rewarding
Key Success Factors in Contemporary Selling
Follow-up Skills ...
Get Contemporary Selling, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.