A visual tour of contemporary selling: building relationships, creating value 5th edition
Pedagogical Features
Contemporary Selling 5e: Building Relationships, Creating Value offers numerous features to facilitate the instructor’s task, and to engage students and help them understand the topics under discussion.
The Model for Contemporary Selling
| Developed by the authors to portray visually the notion that everything builds outward from a customer focus, this model serves as a road map for the book and for selling courses. The Model is introduced in chapter 1 and integrated in subsequent chapters throughout the book. |
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| Exhibits are woven ... |
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