Book description
Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work.
To keep pace with the field’s constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
Table of contents
- COVER
- AUTHOR BIOGRAPHY
- PREFACE TO TENTH EDITION
- I INTRODUCTION
-
II THE TOOLS OF STRATEGY ANALYSIS
- 2 Goals, Values, and Performance
-
3 Industry Analysis: The Fundamentals
- From Environmental Analysis to Industry Analysis
- Analyzing Industry Attractiveness
- Applying Industry Analysis to Forecasting Industry Profitability
- Using Industry Analysis to Develop Strategy
- Defining Industries: Where to Draw the Boundaries
- From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors
- 4 Further Topics in Industry and Competitive Analysis
- 5 Analyzing Resources and Capabilities
- 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
-
III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
- 7 The Sources and Dimensions of Competitive Advantage
- 8 Industry Evolution and Strategic Change
-
9 Technology‐Based Industries and the Management of Innovation
- Competitive Advantage in Technology‐Intensive Industries
- Strategies to Exploit Innovation: How and When to Enter
- Standards, Platforms, and Network Externalities
- Implementing Technology Strategies: Internal and External Sources of Innovation
- Implementing Technology Strategies: Organizing for Innovation
-
IV CORPORATE STRATEGY
- 10 Vertical Integration and the Scope of the Firm
-
11 Global Strategy and the Multinational Corporation
- Implications of International Competition for Industry Analysis
- Analyzing Competitive Advantage in an International Context
- Internationalization Decisions: Locating Production
- Internationalization Decisions: Entering a Foreign Market
- Multinational Strategies: Global Integration versus National Differentiation
- Implementing International Strategy: Organizing the Multinational Corporation
- 12 Diversification Strategy
- 13 Implementing Corporate Strategy: Managing the Multibusiness Firm
- 14 External Growth Strategies: Mergers, Acquisitions, and Alliances
- 15 Current Trends in Strategic Management
-
CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, TENTH EDITION
- Case 1: Tough Mudder Inc.: Building Leadership in Mud Runs*
- Case 2: Kering SA: Probing the Performance Gap with LVMH*
- Case 3: Pot of Gold? The US Legal Marijuana Industry*
- Case 4: The US Airline Industry in 2018*
- Case 5: The Lithium‐Ion Battery Industry*
- Case 6: Walmart, Inc. in 2018: The World's Biggest Retailer Faces New Challenges*
- Case 7: Harley‐Davidson, Inc. in 2018*
- Case 8: BP: Organizational Structure and Management Systems*
- Case 9: Starbucks Corporation, March 2018*
- Case 10: Eastman Kodak's Quest for a Digital Future*
- Case 11: The New York Times: Adapting to the Digital Revolution*
- Case 12: Tesla: Disrupting the Auto Industry*
- Case 13: Video Game Console Industry in 2018*
- Case 14: Eni SpA: The Corporate Strategy of an International Energy Major*
- Case 15: Zara: Super‐Fast Fashion*
- Case 16: Manchester City:Building a Multinational Soccer Enterprise*
- Case 17: Haier Group: Internationalization Strategy*
- Case 18: The Virgin Group in 2018*
- Case 19: Google Is Now Alphabet—But What's the Corporate Strategy?*
- Case 20: Restructuring General Electric*
- Case 21: Walt Disney, 21st Century Fox, and the Challenge of New Media*
- Case 22: W. L. Gore & Associates: Rethinking Management*
- GLOSSARY
- INDEX
- END USER LICENSE AGREEMENT
Product information
- Title: Contemporary Strategy Analysis, 10th Edition
- Author(s):
- Release date: November 2018
- Publisher(s): Wiley
- ISBN: 9781119495727
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