Content Delivery Networks

11Deep‐Dives (Case Studies)

This section contains two articles that look in depth at some infrastructures I have been closely involved in designing and deploying. The first is look at a hybrid TV platform extensively used in the UK, and the second focuses on NASDAQ’s Market Disclosure platform – one of the largest and most used platforms I have designed and deployed. From a commercial perspective these are both very much live platforms, and so I am relatively tied about getting free reign to talk about too many specifics. However, some time ago I cleared the two texts through their PR departments as part of a publication in StreamingMedia magazine I was asked to contribute. While they first appeared in 2014, they are still, at the point of writing, absolutely relevant.

11.1 Hitting the TV Screen – IPTV/Hybrid TV and OTT

(This section was first published as an article in www.streamingmedia.com in 2014 ¹ )

The term “OTT” is used for many types of video delivery. Here are the different OTT workflow models, and the various ways they bring videos to viewers.

“Over the top” (OTT) is one of the most overused and ambiguous buzzwords in our industry.

In order to understand linear video delivery in OTT models, first, you have to look at what OTT means outside of video. To mobile operators, OTT is a scary proposition. Calls, text messaging, and image messaging had been entirely within operators’ control until now, and therefore presented an opportunity for revenue. For those operators, ...